Few weeks ago I requested Renu Wasal (Head of Marketing and Sales @Bsociable) to compile the marketing plan for our start-up. In response (below), Renu asked me the obvious questions about the budgets and the strategy that we should adapt.
Renu’s response: ‘Randeep, we need to run direct marketing and online advertising campaign’s and collect customer feedback. We will focus on understanding the gaps within the app and at the same time we will explore new channels and markets for growth and marketing so that we can build our pipeline. What budgets have you allocated?’
The second part of the question RE budgets was clear to me but first half went totally over my head (although I am sure that many of you geniuses will understand the response better than I did). I then requested Renu to simplify the email for me and this is how she articulated ‘The Marketing’:
‘Marketing for Dummies:
SCENARIO 1: You see a Gorgeous Girl at a party. You go up to her and say: “I am very rich. Marry me!”
– That’s Direct Marketing.
SCENARIO 2: You are at a party with a bunch of friends and see a Gorgeous Girl. One of your friends goes upto her and pointing at you says: “He’s very rich. Marry him!”
– That’s Advertising.
SCENARIO 3: You are at a party and see a Gorgeous Girl. She walks up to you and says: “You are very rich! Can I marry you?
– That’s Brand Recognition.
SCENARIO 4: You see a Gorgeous Girl at a party. You go upto her and say: “I am very rich. Marry me!” She gives you a nice hard slap on your face.
– That’s Customer Feedback.
SCENARIO 5: You see a Gorgeous Girl at a party. You go upto her and say: “I am very rich. Marry me!” And she introduces you to her husband.
– That’s Demand and Supply Gap.
SCENARIO 6: You see a Gorgeous Girl at a party. You go upto her and before you say: “I m rich, Marry me!”, your wife arrives.
– That’s Restriction for Entering New Markets.
Hope it helps’
I laugh every time I read it but we have a plan to take Bsociable reach its highest potential… Game on.